Mixed-mode contact and recruitment approaches have become increasingly critical in reaching people to participate in surveys and research panels and improving their likelihood of response and often, the representation of the sample, bringing groups more traditionally represented. Nielsen has designed a phased sequential multi-mode methodology to recruit homes through a combination of web, phone, and in-person/proximity methods for its core TV panels that have relied exclusively on in-person recruitment. This work has been accelerated due to the COVID-19 pandemic. Nielsen will present the results of a “push to web” recruitment test conducted in five markets from October 2020 to January 2021.